The Beatles in the Mirror of the German Press 1963 - 1967
!!! IN GERMAN LANGUAGE !!!
Around 40 years after their artistic high point the Beatles are still an important theme – and no end is in sight because their influence was too great on the worldwide developement of history in the sixties, and by no means only in the musical-cultural sphere. ,
Since then, wagonloads of books have been written about John Lennon, Paul McCartney, George Harrison und Ringo Starr, and have tried to illuminate the life and work of the 'Fab Four' from Liverpool from all possible perspectives.
Anyone wanting to attempt a further publication had better have a really meaningful idea or good material – preferably both. ,
And he can, for instance, let articles and documentation speak for themselves in order to answer the question:
How were the Beatles represented in parts of the German press and therefore, how were they 'sold'?
Especially in a time, in which, having long hair that reached the edge of your collar was surefire provocation of a slap in the face, and in a time when 'Negro Music' still belonged to the language use of the politically correct and many eternally backward people with clean-shaven necks made jokes that referenced the animal kingdom ("They’re Like Baboons", "Apes",“Plague of Beetles“) , , ,
This unique collection turns the clock back and in an informative and amusing way presents original newspaper headlines, short articles, reviews and commentaries: only seldom are they truly humerous, most are in deadly earnest, with a completely false tone, and often completely incompetent, as far as the recognition of cultural, sociological and economic effects where Beatlemania was concerned.  ,
Scarcely imaginable from our present-day perspective, these excerpts mirror the spirit of the age that was prevalent between the years 1963 and 1967 when the four Liverpool musicians stood at the ,peak of their creative highpoint. ,
Many forgotten, thought to be lost
'snippets' from newspapers, magazines and music journals revive a period of only five years, which changed everything to the extent nothing was the same afterwards.
"Beatlehairdo: Expression of Personality? Dance lessons at the proper age can contribute much to clarification.“ "In a package to the Beatles“Swiss woman in mailing carton almost suffocates.“Lay one finger on the Beatles and World War 3 will break out!“ ,  ,
,The (Original quote 1964) ’International Mushroom Poisoning’ doesn’t only consist of text examples. Equally attractive optical additions supplement the work and due to their high collectable value add considerably to its value. For instance:
Color covers from magazines ,(among others all the Bravo-Magazine-Beatles covers and complete reproduced articles!)
Sensational fan photos and also in all of the concert halls of the ,’ BlitzTour’.
All German record covers of the time (Singles, EPs, LPs).
The tickets from the ’BlitzTour’ Concerts.
Many treasures from private archives are here to be seen for the first time in a book:
Menu cards from the Mitropa / ,German Sleeping and Eating Car Association DSG (from the German Railway Special Train for the ‘Beatles Blitz Tour’ end of June 1966): ,"Calf loin Baden- style with cauliflower au-gratin" a.o.
Record company press releases ,and publicity handouts (in adventurous graphic stencil ,form) ,“Electrola’s newest sales rocket!!!” ,etc.
,the detailed, pages-long original itinerary for the 'Blitz Tour': ,“Cocktail Reception at the Swimming Pool – Swimming not required“ ,etc.
Gandiose stage photos from the
'Blitz Tour' concerts in München, Essen and Hamburg
The official tour posters for these appearances
Photos from the memorable concert at the Hollywood Bowl (USA)
The text and the visual presentation result in a compendium that has never been put together in this form –that will serve to inform Beatles fans and will also provide many a laugh and a shaking of heads.
Guaranteed to be contagious.
Video von The Beatles - Die Beatles im Spiegel der deutschen Presse 1963-67
Article properties: The Beatles: Die Beatles im Spiegel der deutschen Presse 1963-67
Tens or even hundreds of thousands of newspaper, magazine and magazine articles are believed to have been written and printed about John Lennon, Paul McCartney, George Harrison, Ringo Starr, Pete Best and Stu Sutcliffe worldwide. Technical, factual, informative. Gossip, comments and columns. Whole series, hoppy-hoop reports with a glowing needle, rumors. At the beginning of the sixties, the Beatles quickly advanced to become hot (print) media favourites - as the noisy representatives of a new sound, as public-dangerous spoilsportsmen with endless hair down to their shirts. But the Liverpool musicians were also suitable milking objects, because they too surprisingly had private spheres, in which it was worth digging through time and again. And: When they were offered the Membership of the Most Excellent Order of the British Empire (MBE) in 1965, these guys even threatened to become house-trained, courtly and socially acceptable.
The beat fever, initially limited to Great Britain, quickly heated up to a global conflagration, and no printed product could escape the fascination - felt honest or played slimy - if one did not want to endanger the vital edition by self-inflicted ignorance. This was no different in Germany as a whole. Even the former'East Press' got involved: After homosexuality quickly ceased to function, syllable plumbers, true to the line, dealt with this four-headed threat to the West, which in the worst case threatened to fail to meet the target for turnip harvesting, in their usual brain-weak word-cancer. In the western part of the country, on the other hand, all journalistic registers were pulled out: Boulevard products loudly served people's voices, music and youth magazines made an effort to pant after Anglo-American specifications, clever weekly magazines made a deep impression with a varying share of competence. From the flourishing sales multi to the struggling Heimatblättchen: Beatles are a must - for the young as bait, to the annoyance of the old.
The core time of the Beatle mania between Flensburg and Garmisch were the years 1963 to 1967, before that there were only warm-up exercises - even though the whole thing had started in Hamburg in June 1960. Even the legendary'Star Club' opening on April 13, 1962 - with the Beatles as the top act - wasn't even worth a single syllable to the entire Hanseatic local press. And the first Fab Four record on the Odeon label, Love Me Do/Please, Please Me, was not released by the Cologne Electrola before the end of February 1963. Even if hits like All You Need Is Love, Hello Goodbye, Lady Madonna, Hey Jude, Get Back and Let It Be would follow - the release of the'Sgt. Pepper' LP on June 1, 1967 was a signal, a turning point in the history of the band that had grown up at that time. Soon reports of (alleged) solo projects, plans to quit - including denials, of course - and internal differences of opinion accumulated. The Beatles were on the direct way to a (albeit still highly creative) community of convenience.
The Beatles as reflected in the German press
In between was an incredible marathon of success that changed the development of the entertainment industry in the long term. In Germany, the Bravo Beatles Blitz tour at the end of June 1966 (Munich, Essen, Hamburg) was one of the highlights - also with regard to the assisting roar in the press.
Much - or almost everything - that Schreiber hacked into the mechanical rattle machines some 40 years ago may have been forgotten. The material bundled for the first time in this book dates from a time when four highly creative world stars were denigrated as "baboons", "whimpering youngsters" and "beetle plagues" and recommended to a "zoo" - "animal" comparisons, which were apparently intended to amuse and yet - embarrassingly and depressingly at the same time - only reminded of a diction from the worst German past. It's a good thing that there was solid and clever (tabloid) journalism in parallel, which guaranteed many amusing productions. For example, when they reported on the "Beatles im Kreisjugendheim Schlossborn" or asked in February 1964: "Beatles wave already over?". When serious fashion problems arose ("What does the fan wear to the concert?"), a "wig fight in England" raged or suddenly new markets came to the fore: "Now there are Beatles stockings... and Beatle bread too". Or when the fan rapture threatened to get out of control: "Paul, you're so far away, she moaned -