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40 Years of Bear Family.
Big anniversaries, such as golden weddings, really must be celebrated! Other anniversaries, like birthdays, can be a good opportunity to have a ball or do whatever you want. In 2015, Bear Family celebrates its 40th anniversary! A wedding and birthday all-in-one: customers have been loyal for 40 years, buying records and keeping the company on course. In fact, why not celebrate an independent record label that is still going strong when other companies are under assault from illegal internet downloads, low level aesthetics and the 'pile 'em high, sell 'em cheap' mentality. But this raises an interesting question: how do they do it?

Well, there is no business plan except staying in business. But there’s a master plan, and it starts with "we are not in it for the money". In other words, if you want to be successful, don't care about the profit. Of course, it's pretty well known among Bear Family aficionados that Richard Weize is the guiding presence behind Bear Family, but he'll be the first to tell you that it's all about teamwork. Without the help of an army of specialists and freaks in Europe and the USA with all their advice and information, the label could not produce these wonderful releases, enhancing the music with expertly compiled books and annotations.

Bear Family writes history, and it ensures that the music is not forgotten and the sound stays alive. During the creation, the indiviuals stand back behind their work, bringing in their special abilities and knowledge: sound engineers, authors, researchers, artists etc. Personal things become public memory, a living reminder. Those premium Bear Family sets stand by themselves, outside the grubbing of the industry, They are unrivalled, and unique in the music business.

 
 
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